Argument essay Example | Topics and Well Written Essays - 750 words

Argument - Essay Example Unpopular when first proposed and passed in 2010, the ACA has steadily gained acceptance since the Supreme Court ruling on the constitutionality of the law last June. The disagreement is between two opposing ideologies. One that believes health care should be a commodity much like any other, you buy as much as you can afford and if you cannot afford it then do without. The other thinks all citizens are entitled to the bare essentials of life including food, shelter, clothing and healthcare. Before the ACA passed and was a still a bill trying to survive in Congress, legislators and the American public were locked in a contentious national debate that further divided a nation already deeply separated by a conflicting concept regarding the country’s ideological direction. One side was frightened that â€Å"creeping socialism† was undermining the â€Å"American ideal.† They did not want European style governance claiming that the transformation would change the found ations of the country into something unrecognizable to them. The anti healthcare faction went as far as to use groundless scare tactics such as saying Obamacare death panels would come for grandma after she became too unhealthy to justify paying for continuing care. This and other statements just as untruthful and outrageous were not found on a radical, unknown blog posts but were spoken on the Senate steps by elected representatives in front of cameras and microphones. The battle was tough even by Washington D.C. standards but was won and subsequently preserved by the Supreme Court and the November 6 election. Despite the rumors of death panels killing dear old Grandma, the AARP and AMA along with nearly every person or organization involved with health care delivery supported the ACA and for good reason. The law already forbids health insurance companies from dropping coverage if a policy holder becomes ill and discriminating on the basis of pre-existing conditions and age. It all ows easier access for everyone, lets children age 26and under to stay on their parent’s plan, assists with long-term care and strengthens Medicare. The law also addresses preventative care. Already, insurance companies must pay for preventative services such as diabetes screenings, mammograms and immunizations at no cost to the patient and without adding to their insurance premium. By 2014, when it is fully implemented, annual and lifetime coverage limits will be a thing of the past. This means benefits will not end when they are most needed, during a serious and costly stay in the hospital. Small businesses and middle income families will receive tax credits which will guarantee all can afford healthcare (â€Å"Fact Sheet,† 2012). Opponents to health care reform seem to favor the components of the ACA but not the law as a whole. They fear the level of care will decline providing compelling evidence to back up their claim. â€Å"Fewer than 700,000 physicians would be available to treat a patient population growing in size, aging in years, shunning medical education and receiving ‘free’ health care or insurance coverage from the government in increasing numbers.† (â€Å"Doctor Shortage,†

THE IMPACT OF DRESSING ROOM LIGHTING DIRECTIONS ON CONSUMER Essay

THE IMPACT OF DRESSING ROOM LIGHTING DIRECTIONS ON CONSUMER - Essay Example It is the dressing room where the consumer decides to purchase and not to acquire the clothing items. The retailer should realize the dressing room importance and this would help in increasing the sales. A lot of research works have been made in the last few years regarding the dressing room lighting. All the researches have given importance how the dress room lighting influences the consumer’s emotional states and personal evaluations. Many researchers believe that the buying decision at the clothing store depends upon the impression carried by the consumer at the dressing room. If the dressing room scenario is not good, it may negatively affects the shopping experience and results in a lost sale. If the store environment is not proper, it may affect the consumer mode on shopping. If there is good atmosphere, it motivates the shopper to do shopping. As a result, lightening of the store and the dressing room in the clothing store have a great role to play in the clothing busin ess.A Review of LiteratureTill today many studies have been made about the lighting of the main show room, however, fewer studies have been made about the lighting of the dressing room. Researchers have found that when lighting is used as a stimulus, it enhances product evaluation as well as the stores atmospheric conditions.(Obermiller & Bitner, 1984: Areni & Kim, 1994; Donovan & Rossiter, 1982; Donovan, et.al., 1994; Park & Farr, 2007; Summers & Hebert, 2001). This also creates a forgetable shopping experience for the consumer (Hegde, 2000) , though the effects of lighting on the main sales floor have been studied in some depth, nothing is known about how dressing room lighting influences the experience of the consumer. Mang, 2008 and Underhiil,1999 reveals that the clothing store dressing rooms are where consumers try on clothes and make their final evaluations and it is one of the most critical aspects of the sales

Research of Excellent Fruit Juice Co Essay Example | Topics and Well Written Essays - 3000 words

Research of Excellent Fruit Juice Co - Essay Example This business plan is comprised of company description. Company description informs the stakeholders and readers of products produced by the company and where it is situated among others. Third chapter is industry analysis, where it covers trends in the food and drink industry. Fourth chapter is a marketing plan, where it describes the target market, sales objectives, promotion activities and marketing strategy among other key areas. Fifth chapter is about operations. In this chapter, the company highlights and explains where it will source its fruits, plant and equipment as well as production process. Sixth chapter states company’s structures and the number of employees needed in each department. The last chapter; financial plan indicates the amount of money it is required to start and operate the business in the first year. It also indicates where these funds would be sourced and how it would be applied to enable the company attain its objectives 2.0 Company Description Exce llent Fruit Juice Co. (EFJC) is a public company, which produce fresh fruit juice and fruit juice. It will begin its operations in April 2013 and would be headquartered in Newcastle, North of England. Its core business is to produce both fresh fruit juice and fruit juice from a variety of fresh fruits available in the UK. Some of the key fruits to be used in the production process are oranges, lemons, melons, pineapple, mangoes and berries among others. The founder of the company Mr. Jones Cook would be chief operating officer. The company intends to produce 100% natural products, which are safe and in variety of flavors in a bid to exploit the fresh fruit market and enhance nutrition for its consumers Furthermore, the company intends to be one of the fastest growing in UK and other parts of Europe. It would acquire and build outstanding fruit juice plant to meet fruit juice and smoothie needs of the people of Newcastle and its surroundings 2.1 Managing Stakeholders Expectations Tab le 1: Stakeholders’ Mapping using company’s stakeholder interest and influence matrix Ricart (2005 p. 100) explains that managing expectations of key stakeholders involves stakeholder mapping. Therefore, the company would manage its expectations so as to reduce potential conflicts. The company uses stakeholder interest and influence matrix to map its stakeholders. Employees and Government are the most important stakeholders of the company. Employees influence the company through their action and benefit from the company by receiving salaries. On the other hand, government through legislation can influence company’s operations. The government is also interested in the health of it citizens and have increased scrutiny in food and drinks industry. Customers are interested in the products while suppliers are interested in marketing their supplies. However, they have low influence because they cannot control operations of the company because the company would easily switch to other suppliers if need arises. Donors exert control through regulation of funds to the company and are not necessarily interested in company’s outcome. Figure1: Balanced Scorecard of the company The above scorecard would help the company’s management have a fast compressive view of the companies (Phadtare 2011, P.72). 3.0 Industry Analysis Food and drink industry is critical for societal health and financial outcomes in

Background and conditions Essay Example for Free

Background and conditions Essay How is it possible that two people grow up together in the same family background and conditions, yet turn out to be strangers? How is it possible that two people who have lived together for many years are strangers to each other at the end? In Sonnys Blues, two brothers the narrator and Sonny, grows up together in Harlem, fall apart as they grow older, and live completely different lives. In Lullaby, Ayah feels that Chato, her husband, has remained stranger to her even when they have spend forty years together, facing all the hardships and sufferings given by life. In Sonny Blues, the narrator is the older brother who is conservative, determined, and a kind of family person. Sonny, who is his younger brother, is carefree and undecided about his future plans. It is sometimes very difficult to understand how two people coming from the same background live life completely opposite from each other. As the narrator and Sonny grow into adults, one moves towards success and the other moves towards failure. Once when their mother was dead, their lives completely changed. The narrator wants Sonny to finish his school and think about his future seriously. After knowing Sonnys plans to play jazz music, the narrator is surprised and annoyed. His conservative thinking and definition of success makes him unable to understand his brothers feelings. He fails to understand that music is Sonnys life and thats what he wants to do all his life. That makes him feel that he doesnt know his brother at all. He is like a stranger to him. The narrator, in some way or the other, wants his brother to be like himself and wants him to do whatever he thinks is safe and right for his future. So Sonny was forced to move in with his brothers fianci e, Isabel, where he has to stay until he finished high school. Sonny starts skipping school and eventually he ceases to go all together. He has been spending all his time with some musicians in a white girls apartment. He is scolded and screamed at by Isabels mother and that is what breaks him down and he runs away. After that, whenever the two brothers met they always fought awfully. It is hard to not be able to fit into society and that is why Sonny turned to drugs for a sense of belonging. Nobody was aware about this problem until it was too late. The narrator has never been a good listener to his brother. That is what I think is the greatest factor that gives him the sense of alienation towards his brother. Sonny was always kept away from his dreams. At the end of the story, the narrator for the first time listens to his brother after all these years and tries to understand him and the sufferings he has to face all his life and tries to console him. Thats when he hears him playing the piano and he ends up being proud of his brother. He becomes the important person in Sonnys life, on the way from suffering to success. They both end up happy and understanding each other much better. In Lullaby, Ayah, the old woman and her husband, Chato have lived together for forty years. Together, they have seen their three children getting apart. Ayah hates white people because she thinks that Jimmie, their eldest son, died due to them. BIA-Bureau of Indian Affairs, who consists of white people, takes away her other two children. On the other hand, Chato is always eager to learn white ways of living. He is fluent in both English and Spanish languages and works for white people in a horse farm. She hated him for teaching her to sign her name in English because thats what takes her children away from her. If she had not signed it, her children would never have departed. The white people fired Chato; he became ill after that. As Ayah describes it, That satisfied her. To see how the white man repaid years of loyalty and work. All of Chatos fine -sounding English talk didnt change things(Baldwin 127). This shows that Ayah was so rigid about her thoughts for white people that she didnt even spare her husband from criticizing. They got some money from the government that Chato spends for his wine. He was sick and drunk one evening when Ayah had to go to pick him up from the bar. That is when she feels a sense of alienation and estrangement towards Chato. She could not see him as a person so ill, drunk, and broken mentally from what he has faced after his sincere and loyal work toward white people. This feeling is very different from what the narrator in Sonnys Blues feels about his brother at some point in the story. Even if Ayah and the narrator in both the stories feel the sense of estrangement and alienation towards the people, so close to their hearts, it is different. The narrator and Sonny never stayed together for long when they grew up. They were always apart and different. Ayah and Chato were different in every way but they lived together all their life, they knew they had, and faced every suffering together. When Ayah sees Chato losing his strength to fight against the hard facts towards life, she feels this sense of estrangement. She has never seen Chato losing or giving up. She has always seen him facing the difficulties with courage and determination. She feels that they are old now. In Sonnys blues, both the brothers end up happily, but in Lullaby, the end is sad. Ayah has nothing to say about anything anymore. Her life has become memories. But the narrator and Sonny have a lot to do together in their life.

Le Silence De La Mer Analysis

Le Silence De La Mer Analysis Analyse the depiction of Franco-German collaboration in the short story ‘Le Silence de la mer. How effective is it in contesting the imagery and ideals of collaboration? The imagery and ideals (and indeed questions on their authenticity) regarding Franco-German collaboration are perceived and presented through means of a German soldiers transition from ignorance to knowledge. At the beginning of the story Werner von Ebrennac is idealistic, almost delusional, in his perspective on the German occupation. Towards the final ‘episodes of the story, however, an austere sense of darkness and truth pervades as he undergoes a transformation in his outlook which directly results from the revelations he faces in Paris. Vercors is highly effective in illustrating the fundamental flaws in idealising such a notion because by presenting the reader with an optimistic character and one whose naivety is flagrantly exaggerated to the point of being implausible he succeeds in juxtaposing the ideal and the actuality of Franco-German collaboration, thus inviting readers to witness their stark contrast. This question cannot be answered without incorporating an analysis of one of the short storys most significant images. Ubiquitous within it is the concept of a ‘marriage between France and Germany. As von Ebrennac himself says of Briand, ‘â€Å"Il va nous unir, comme mari et femme†. France, as is usual in her traditional guise of ‘Marianne, is the feminised party; the ‘femme of the metaphor, whilst Germany is portrayed as the husband; the ‘mari. Written at a time when women could not, particularly in the context of Nazi and Vichy ideals, expect the same rights as their husband, this pervasive symbol can be interpreted as one which casts France in a role of subjugated female to Germanys dominant male rather than a collaborator on an equal footing with her invader. This device is deployed in more detail on pages 29 and 30, when von Ebrennac tacitly compares France and Germanys relationship and on a lesser scale the unfeasible liaison between himse lf and the narrators niece – to the fairytale ‘The Beauty and the Beast. On a superficial level Vercors is suggesting that the so-called ‘collaboration between the two countries exists solely in the realm of myth and legend; that the ‘polite invasion of the early years of German occupation was a fantastic smokescreen designed to disguise its true tyrannical nature. On a deeper level it becomes clear that von Ebrennacs idealisations conceal an underlying recognition of Nazi values in spite of his seemingly personable demeanour. With the fairytales protagonists evidently serving as symbols of the two countries, the soldier inverts the emotional dynamics of the story by focusing on the torment of the Beast (Germany) rather than the capture of Beauty (France), creating an unusually positive portrayal of the former. Much like Nazi propaganda, the true train of events is glossed over and undermined. Furthermore, there lies a sinister undercurrent beneath the ‘bonheur sublime that this union is supposed to give rise to, namely ‘â€Å"leu rs enfants, qui additionnent et mà ªlent les dons de leurs parents, sont les plus beaux que la terre ait portes.† In this sentence von Ebrennac, whether he realises it or not, is indirectly referring to the Nazi aspiration to create a ‘Herrenvolk, or ‘master race, of Aryan people to improve their breeding stock. Finally, the very act of translating a traditional French story into German (La Belle et la bà ªte becomes Das Tier und die Schà ¶ne) represents far more than a linguistic practicality; it is symbolic of translating French culture, society and politics into German as well. From this we can glean that Franco-German ‘collaboration isnt the ideal which the Nazi propaganda machine, and of course the German soldier in this story, would have us believe. It is by no means a symbiotic relationship, but an invasion in which only one country will prevail; that of the invader. Although the complicity of France in advocating Nazi ideology during the war years has been brought into question in decades since, Vercors French characters are unquestionably resisters. ‘Le Silence de la mer is most easily interpreted as an allegory of passive resistance; the narrator and his nieces refusal to speak to the soldier who lives in their home uninvited is an act of great self-sacrifice and patriotism; an imprisonment of the mind which serves to protect the values of the culture and country they hold so dearly. In the nieces case, her silence and failure to make eye-contact with von Ebrennac is also a complex denial of her blossoming feelings for him. She forfeits what might, in other historic circumstances, have been a happy and suitable union in order to serve the best interests of her country. An analysis of the narrators library reveals how incompatible a ‘marriage France and Nazi Germany would be. For gracing its shelves (as observed on page 28) is a long list of classic authors, mainly French, with two things in common: they all uphold the Republican emphasis on intellectualism and individualism, and most would have been banned under the occupation. Although the two characters never verbalise their beliefs, the titles contained in this library are the literary manifestation of their convictions; the value they place on civil liberties and democracy. The inclusion of great writers of other nationalities, for example Shakespeare, is no doubt intended to symbolise resistance on a wider, European level. In short, the protagonists interests lie in resistance, not collaboration. The closing line of ‘Le Silence de la mer – ‘Dehors luisait au travers de la brume un pà ¢le soleil. Il me sembla quil faisait trà ¨s froid – epitomises, through means of pathetic fallacy, the deception of the early years of the German occupation. The relationship between France and Germany is not ‘un amour partagà ©, but, as the references to Shakespearean plays Macbeth and Othello imply, a tragedy, as one seeks to erase the spirit of the other. Von Ebrennacs compatriots words expose the true nature of Franco-German collaboration: ‘â€Å"Nous ne sommes pas des fous ni des niais: nous avons loccasion de dà ©truire la France, elle le sera. Pas seulement sa puissance: son à ¢me aussi. Son à ¢me surtout. Son à ¢me est le plus grand danger.† Not a collaboration at all, but a conquest.

Literary Analysis of Joseph Hellers Catch 22 Essay -- Heller Joseph C

Literary Analysis of Joseph Heller's Catch 22 Laughing in the face of war and death, literally, is one of the things that make the novel Catch-22 by Joseph Heller such an intriguing and original story. It was written in 1961, a time when, due to the fighting of the Second World War, all war novels were written with a dark and dreary tone, while still trying to continue the pre-conceived romantic notions about war. However, Joseph Heller strips away all of the romantic pretense, and pulling heavily on his own Air Force experience during WWII, presents war in its most raw, un-censored version. It takes away thoughts of being the amazing hero, and winning medals, and replaces them with the screwed up, bureaucratic way that we fight wars. It shows the true paradoxes that arise, and shows the violence of war, in its most un-adulterated form. This book came right after WWII, a war that most American citizens saw as a just and needed war, and shocked all who read it with the truth about war. Then, as if to prove the literary genius of the author, the Vietnam War comes along. It then turns out that the novel Catch-22 was almost prophetic about the war. Almost the entire novel is shown through the eyes of the main character, Captain John Yossarian. He is an Assyrian, who is completely paranoid and always trying to convince people that there are other people out there who are doing their best to make sure he doesn’t return from each mission he flies. He then decides to make it his personal mission to return alive from every flight. Throughout the entire story, the main theme or subject is the craziness of war, and how it is not romantic as it has been previously portrayed, but actually hellish and dangerous. One of the most interesti... ...iness of war. In conclusion, the entire book, while being non-sequential and confusing throughout, still conveys its theme very well. This is mainly thanks to the author’s ability to bend the English language to his will, and the timing that it was released. It came out at a time that all war novels were heroic and romantic, yet do to Heller’s own Air Force experience he knew the truth about war, and by writing about it, he brings it to the foreground. The entire novel centers around and contributes to the theme that true war is not how it has been portrayed in the media of the day. It is actually a self-contained hell that is perpetuated by crazy leaders, death, and violence. This makes this novel one that should be required reading for all peoples in the world, so that we can better understand the truth about war, and maybe, just maybe, we will have fewer wars.

Research-based Reading Program Essay

The Texas Reading Initiative has outlined a fairly comprehensive statement on the value of reading and the significance of infusing the habit of literacy among the young. Besides teaching/conducting a reading program per se, the quality, depth and integrity of such teaching methodology is equally important. This is the main reason why most reading advocates have bannered the discourse of a â€Å"research based† reading program rather than the traditional teaching methodology for teaching children how to read. It works on the emerging assumption that teaching the young is delicate enough for the reading teacher to adapt a research-based method. The paper on Components of a Research-based Reading Program, part of the Red Book Series by the Texas Education Agency, outlines the fundamental attributes of the recent development of teaching reading among the young. It is composed of a deeper understanding of the recesses of a child’s mind, its formation, development and predictable growth (Hilgard, 2001). Generally, the essential attributes of these Twelve Essential Components comprise an advanced understanding of adult-child training and communication: the Teacher-Trainer, the channel and the recipient (the child). These maybe the basic attributes of ordinary communication but an analysis of the paper can reveal that the communication framework is actually the basis of this research-based program, not to mention that the concept of code interpretation and language are involved and mentioned in that paper. The two ends of this communication curve, the Teacher-trainer and the child are the live working elements of this reading program, which makes the simplest components. What is generally interesting in these Twelve Components is the channel element and how the child decodes the communication. The paper frequently discusses the concept of language and how the child perceives instruction from the teacher, which is its whole point. This is the brunt/meat of the teaching methodology, where the paper discusses â€Å"opportunities† and â€Å"strategies† to aid child development. Such things are stated on the paper as to how to exploit the nature of the language channel, where educators strategically use the oral component to understand the written language-the act of reading. According to the authors, by the oral way, the child is directed into opportunities for appreciating sounds, its differences and â€Å"referents†, a concept used by linguists. They say that children may read aloud and â€Å"understand their building blocks† (www. tea. com), which we assume as auditory building blocks. This may imply that to reinforce one’s reading, one has to learn how to speak it first, using the auditory logic of the language’s construction, thus utilizing the nature of the child’s brain to absorb these â€Å"building blocks† into communicative memory (www. childdevelopmentinfo. com). And of course, there is the written format to contend with. This is where the recipient can visually decode using some of the strategies. Decoding in this context means visually playing with the language construction (â€Å"wordplay† as the paper says) through â€Å"blending† and what they call â€Å"word families† and writing patterns. On a lighter note, there is nothing new about the research-based reading program offered by the Texas Reading Initiative. The allegedly â€Å"new† methodology works much like teaching a foreign language to students in the collegiate level, but in the child’s case, localized and specialized for a kindergarten or grade-schooler. The same opportunities and teaching strategies have existed in basic foreign language class in university, and child psychologists seem to find it effective if made easier for children. Reference: Child Development Institute. Reading Improvement. Retrieved January 27, 2008, from http://www. childdevelopmentinfo. com/store/reading-improvement. htm. Hilgard, E. R. (2001). Introduction to Psychology. New York : Harcourt Brace Jovanovich.